Over the internet, it is possible to see all sorts of websites. Where there are websites with dozen of pages and subcategories, there are websites with just one page. These single-page websites are becoming popular, but the point you need to understand is that there are different ways to using these websites, which determines how effective they are going to be – the effectiveness of these websites also depends upon the type of your business.
Here are a few pros and cons you may want to consider before setting up a one-page website.
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A Few Advantages of Single-Page Websites
Many people opt for such websites because they know it will help them reap certain benefits. For instance:
It is easy to design such websites. You won't have to invest a lot of time or money to design and publish a single-page website. It saves time because you don't have to invest time in designing its navigation system that is one of the most important things to do when setting up multiple-pages websites. Moreover, you need to pay attention to SEO factors for only one page, which saves a lot of your precious time.
1-You don't have to waste a lot of money to host your single-page website. With one such small website, you can always opt for the cheapest bandwidth and hosting space. While you can also opt for a free host, it's not the right thing do actually.
2-As there isn't much on your one-page website, you won't have to go through a lot of hassle to keep it updated. You can update it as often as you like without wasting a lot of your time.
3-A single-page website is one great way of encouraging people to come and visit your personally (that's why it's quite beneficial for certain business setups). Moreover, when you have presented so much of text on your website, the chances of losing your customers will also go up a bit. On a single-page website, you will have less space, which will inspire you to impress your visitors with your most important selling points. This often inspires the visitor to visit your establishment. It works better for businesses that don't offer a service online – like a hair salon, catering business, commercial kitchen, etc.
4-With one-page website, it becomes easier to run a link building campaign, and the campaign will become effective because you will be pointing all your links back to a single page. While it is true that your SEO campaign will become rather limited with a single page design, you will certainly be in a position to invest less on link building. As you don't have so many pages on your website, it is easier run a link building campaign and get positive results soon.
A Few Disadvantages of Single-Page Websites
You may have already noticed that there are a number of pros of setting up a one-page website, but before you finalize your decision, don't forget to consider certain disadvantages of going this way.
1-As the space is limited, you won't be able to offer enough information to your readers. You will have to restrict yourself when explaining your selling points or arguments to convince your visitor to make a purchase. In most situations, an online website is nothing more than an online brochure, which will only have promotional content and may or may not impress your readers.
2-Another disadvantage is that your SEO will now be quite condensed because you only have one page to work with, and that's something making it less effective for the search engines. With multiple pages on your website, it also becomes easier to target different keywords – you will have to stay content with using a couple of important keywords on your single-page website.
3-As you cannot use all SEO techniques on a single-page website, it will always have a limited search engine ranking capacity, which is, obviously, a disadvantage. With multiple-page website, it's easy to optimize every page for different powerful keywords – you simply have to sacrifice this option with a single-page website.
4-In case you're setting up a single-page website, you will have to rely on it to provide you with different benefits. It should work as your online ambassador, build brand recognition, promote products and so on. It is easy to enjoy these benefits with a multiple-page website. In a single-page website, you may not have enough space to show it all or you may end up offering so much on one single page. This may work for a few views, as they could find content on one page, but that's not always the case.
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5-You will have to live with any bad links you may have on your website. In case of a website that comes with multiple pages, you can resolve this issue by simply deleting that page. You cannot do the same with a single-page website for obvious reasons.
Kate Funk is a freelance writer at www.aussiessay.com/. She is mainly focusing on technology, gadgets and all the latest trends which are interesting for networking enthusiasts.