Presence of social media has revolutionized the way business strategies are formulated. It has led to innovation of new tools and techniques helpful for flourishing of small and big business communities. Its presence worldwide has enhanced services, and has led to globalization on a massive scale. One can view news, views, articles, shop everything by just a click.
Many business organizations use this tool for promotion and to improve their profits. There are some tricks that are used by such organizations to strengthen their user base. Some of them are-
Promotion on Facebook, Google+, Twitter etc.-
You can promote your business on social media sites such as Facebook, Google+ or Twitter. Facebook has the biggest user base. This advantage can be utilized by sharing content and service information on Facebook. Google+ is not having as strong a user base as compared to Facebook, but it dominates due to its ability to optimize the search results of a website and promote it on its search engine. Twitter can be used to provide links to promote new products. The 140 word limit has to be utilized in an efficient manner.
A business can survive only if it adapts to the highly volatile market environment. With innovation comes a need to express the results to the user, so that they can go for their product. A blog can serve the purpose of communicating with the users. Every company should maintain a blog of its own. They must be able to explain people about the advantages of their new products and changes from the previous ones.
Instagram and Vine-
Instagram and Vine are video and picture sharing and hosting social media websites. Nowadays advertisements are playing a great role in the promotion of company products. Instagram and Vine provide a platform for video hosting. One can share a 15 second video on Instagram and a 6 second video on Vile. These videos can give brief information about the product, its usage and its advantages. For e.g. if you have a company where you manufacture cars, the customers will definitely love to watch the videos to check the quality, noise and looks of a car. This may encourage them to go on a test ride.
An organization can promote its product by organizing competitions on social media websites. The exciting gifts can encourage the users to check the page, and get an idea about the services provided.
Better services, become viral-
If you have the best services and you are able to market them correctly, then it is obvious that people will go for your product. A service becomes viral when people share the success of product among themselves. This can only be achieved by minimizing flaws in the services.
A consumer can only remember the best service providers and in a world of competition, the one who is unable to market their product will be left behind. Business directories are the indexes from which the customers can choose the best services. Free Business Directory Australia is an example of such directory where a list has been made according to services provided by that particular company. In this, the ever changing world ideas should never be static, as it is known stagnation can always throw you out of the competition.
Guest Post by Ella Borrie