A lot of people use blogging as a marketing strategy to promote their business and to make their products more visible. Blogs are expected to drive traffic to the website and increase the conversion of visitors to buyers. However, business blogging isn’t as simple as it may initially seem. If you want your online writing efforts to be productive, listen to what experts in the field are saying.
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8 Effective Ways to Blog for Your Business
1-Determine your target readers and the information you want to share. Structure your blog to engage people who will comprise your market. Meet your market where their needs and interests lie. Don’t blog about Justin Bieber or skinny jeans if you’re cultivating an audience of senior citizens whose main concern might be how well their retirement funds are doing.
2-Always use a catchy but relevant title. Your title is a life-and-death element of your blog. It’s the first thing that a visitor sees when he lands on your blog and it’s up to you to make sure it isn’t the last. Make sure your title is short, definitely less than 10 words. Invest genuine effort in making it interesting so it will provoke curiosity.
3- Provide reliable, relevant, and important information. Do the necessary research to come up with a blog that you’ll be proud of – one that people will look forward to reading. Make sure you’re clear about which of your statements are factual and which are intended to express your opinion. Avoid the pitfall of pushing for sales all the time; this will make your blogs read like a series of ads that no one would want to read.
4-Make your blogs fun and easy to read. Remember you’re not writing a scholarly article. Adopt a light tone and keep your vocabulary simple even when the topic you’re blogging on is important and serious. Format your blog with subheadings, bullets, and numbers so your readers can skim the text with ease and quickly find important points.
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5-Always edit your work. Schedule your writing and uploading so that you have time to review what you wrote. This editing should take place at least a day after you’ve finished the article so that you can look at it with fresh eyes. Otherwise you won’t catch the errors you made while you were pouring your thoughts into text. Read the blog aloud. This will help you identify grammatical errors and awkward sentences.
6-Your blog should rouse people into active response. Inject elements – photos, videos and other tools – so that people visiting your site will react and make comments. This way, an exchange will take place between you and your readers. Ask for comments, answer questions, and engage your readers!
7-Blog frequently and regularly. If you’re thinking this is quite a bit of work for you then you’re absolutely right. You should blog 2 to 3 times a week to make sure you sustain the interest of your readers. Frequency will increase your chances of getting new readers from among those who land on your site while surfing. Most of all, you’ll have a better shot at improving your blog post ranks.
8-Maximize the use of all possible venues to promote and share your blog. Use social media, your website, your newsletters, and your email signature to share links. Remind your readers in any way you can that your blog is out there and provide ways for them to click through and find articles they might have missed.
Being a successful blogger involves technique and skill, plus one very important requirement: the blogger has to be invested in the site. You can make your blogs come alive by sharing yourself, your sense of humor, and the value you place on your readers. By going beyond SEO and advertising, you’ll draw people to your blog and great things will start to happen.
Yvonne Hart is a tech blogger from Australia. Her knowledge about consumer technology is backed up by 8 years working as a marketing professional in an I.T. distribution company. She now works as a consultant for http://www.comparebroadband.com.au.